This month, for Breast Cancer Awareness, Dona Jo is giving away wish bracelets to wish for a cure! Bahia Bands or “Fitas do Senhor do Bonfim da Bahia” are Brazilian Wish Bracelets; they are worn as a fashion accessory as well as a good luck charm. These bracelets are a 200 year-old tradition from Brazil; they are known to offer good luck and ward off evil. Legend has it that Senhor do Bonfim (Lord of the Good End) grants wishes to those who wear bracelets. Many Brazilians tie their Bahia Band on to the gates of the Church of Senhor do Bonfim because it has the reputation of granting miracles to those in need.
Want to wear a Bahia Band of your own? All you need to do is tie the ribbon around your wrist with 3 knots – make sure you have a friend tie it; if you tie it, the wishes won’t come true. Make a wish for each of the 3 knots you tie. Once the Wish Ribbon wears out and falls off your wrist on its own, it is believed that your 3 wishes will come true. Let it fall off naturally, cutting it will bring bad luck.
Many Celebrities such as, Lauren Conrad, Kristen Cavallari and Anne Hathaway have been seen wearing these Bahia Bands for good luck and a great fashion statement.These Bahia Bands also inspired the design of the 2014 World Cup match ball. Could this be the next big thing like the Kabbalah or Shamballa bracelets. Get your free Bahia Band with any Dona Jo purchase, this Saturday ONLY! Plus, don’t forget to use the code JOJOTRIBE and receive 15% off your purchase. A portion of our sales this month will be donated to the Susan G. Komen Foundation.